Trivia

• The song was released as a streaming single by Interscope Records via SoundCloud on June 7, 2011. The track was also serviced to radio, but did not receive an official retail single release. Its main source of promotion was through the release of the song’s music video.
• The song failed to break into the Billboard Hot 100, instead peaking at No. 19 on the Bubbling Under Hot 100.
• The song’s video was filmed in Santa Clarita, California and stars former porn star Sasha Grey as Eminem’s love interest. It was directed by Joseph Kahn, who also directed the videos for “Without Me,” “We Made You,” and “Love The Way You Lie.”

Words from Jim Jonsin

“

Steve McEwan and I actually wrote the song — we did it here in New York on guitar. It was just a guitar vocal on an iPhone. We took the idea later in Miami, like three months after, and produced the track.

[My manager] had me strip down the verses, take them out, and make the track a little more hip-hop, and he sent it out.

The chorus was based off a chase — a guy who’s chasing after a woman that he’s crazy about. He loves her; she’s everything to him. I’m a rocket ship aiming at her heart, her heart’s the moon — I’m going full-on.

I didn’t really believe that it would end up on Eminem’s album, let alone be a single.